Contact: Patricia M. Mikelson
Highlights Corporate Communications
pmmikelson@highlights-corp.com or 614-324-7003
Honesdale, PA... Highlights for Children, Inc. today announced that Highlights High Five, the new magazine for children ages 2 to 6, and Wilkes-Barre PBS affiliate WVIA-TV have partnered to offer a special September fundraising promotion to benefit Head Start agencies throughout the station's viewing area.
Starting September 8 and running through the month of September, when viewers call during "Sesame Street" and make a $120 donation to WVIA, they will receive a complimentary copy of Highlights High Five. Each donation will also trigger the delivery of a package of gifts to a local Head Start agency.
Approximately 175 Head Start agencies in WVIA's 22-county viewing area will receive a yearlong subscription to Highlights High Five, a copy of the award-winning children's book A Splendid Friend Indeed by Suzanne Bloom, published by Boyds Mills Press, a Highlights subsidiary and publisher of children's trade books, and a copy of a new WVIA-produced DVD, "The Magic of Storytelling." This educational program, starring former local television news anchor Kim Supon, is designed to help parents, grandparents, teachers, and librarians engage young children as they read aloud to them.
The magazine's editor, Kathleen Hayes, served as consultant on "The Magic of Storytelling" and will appear in promotional spots during the fundraiser.
"Because Highlights High Five has only been available since Januray, this is an excellent opportunity to introduce the magazine to WVIA viewers, and to the children and teachers in our local Head Start programs," Hayes said.
"We hope that 'The Magic of Storytelling' will inspire adults to pick up a book or a magazine and have fun reading together with their kids," said Hayes. "It's one of the best things they can do to help ensure a love of reading."
About Highlights High Five (www.HighlightsHighFive.com)
In January 2007, Highlights for Children, Inc., publishers of Highlights magazine, introduced Highlights High Five, the magazine for children ages 2 to 6 based on sound educational and child development principles. The magazine's read-aloud stories, age-appropriate crafts and cooking activities, Hidden Pictures®, puzzles, vibrant illustrations, and color photos all help set children firmly on the path to becoming curious, creative, caring, and confident individuals.
About Highlights for Children, Inc. (www.Highlights.com)
Devoted to "Fun with a Purpose®," Highlights for Children, Inc. has helped children become their best selves for generations. Its flagship publication, Highlights magazine, the most recognizable and widely read children's magazine in the nation, printed its billionth copy in June 2006. Other Highlights offerings include Highlights for Children Book Clubs and the Highlights Catalog, a selection of gifts children will love and parents can trust. Online, children can visit www.HighlightsKids.com for interactive content related to each issue of the magazine, and parents can visit www.HighlightsParents.com for informative articles and suggestions for additional family activities. Corporate offices are in Columbus, Ohio, and editorial offices are in Honesdale, Pa.
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Attention Editors: For further information about Highlights High Five or Highlights for Children, Inc., please contact Patricia M. Mikelson, Vice President, Corporate Communications, at (614) 324-7003 or pmmikelson@highlights-corp.com.
