Contact: Patricia M. Mikelson
Highlights Corporate Communications
pmmikelson@highlights-corp.com or 614-324-7003
November 7, 2007 (Columbus, OH) — Highlights High Five, a new publication edited for children ages 2 to 6, has been named one of the 15 "hottest" new magazine launches. The honor was bestowed by min (Media Industry Newsletter) and partner Samir Husni Ph.D., chair of the University of Mississippi journalism department who is known in the industry as "Mr. Magazine." The magazine was selected from over 700 new publications that launched between October 2006 and September 2007.
"We're delighted with this industry recognition," says Highlights High Five Editor in Chief Christine Clark. "With the increasing marketing of electronic gadgets for children, we're pleased to show how dynamic an ink-and-paper magazine can be, serving our current audiences and creating new ones."
The US Department of Education found that over the last 10 years, there has been a rise in parents reading to their 3 to 5 year old children. This increase may be due to improved awareness of the importance of reading aloud as a way to help prepare kids to learn to read.
"We've had a great response from parents and early childhood educators who are embracing High Five as a way to set young children firmly on the path toward literacy," Clark adds. "They see how the magazine helps them foster their children's natural sense of wonder about the world. It makes engaging with their child fun and easy-and that's when children learn best."
"To publish a magazine with a tagline of 'Fun with Purpose' might have been the norm when Highlights began 60 years ago, but to publish one in 2007 that offers content that lives up to that motto is a rarity," says Husni. "Highlights High Five is a magazine that still focuses on customers who count, not on counting customers."
Highlights High Five is published by Highlights for Children, one of the most established magazine publishers in the country. Its flagship publication, Highlights magazine, recently printed its one-billionth copy, and the company has expanded to include a toy catalog, several online destinations, including the popular HighlightsKids.com, and a children's book publishing division. Like its sister publication, Highlights magazine, Highlights High Five is an advertising-free publication.
About Highlights for Children, Inc. (www.Highlights.com)
Devoted to "Fun with a Purpose®," Highlights for Children, Inc. has helped children become their best selves for generations. Its flagship publication, Highlights magazine, the most recognizable and widely-read children's magazine in the nation, printed its one-billionth copy in June 2006. Other Highlights offerings include Highlights for Children Book Clubs and the Highlights Catalog, a selection of gifts children will love and parents can trust. Online, children can visit www.HighlightsKids.com for interactive content related to each issue of the magazine, and parents can visit www.HighlightsParents.com for informative articles and suggestions for additional family activities. Corporate offices are in Columbus, Ohio, and editorial offices are in Honesdale, Pennsylvania.
For additional information about Highlights for Children, Inc., please contact Pat Mikelson, VP of Communications, at (614) 324-7003 or pmmikelson@highlights-corp.com.
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