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Highlights for Children, Inc. Announces New Leadership Roles for Mary-Alice Moore and Michael Eisenberg

Columbus, OH • Thursday, October 10, 2019

Mary-Alice Moore Promoted to Executive Vice President, Business Strategy and Product Development; and Michael Eisenberg named as Vice President, Publisher, Highlights Book Group

Highlights for Children, Inc. is pleased to announce that Michael Eisenberg has been named Vice President, Publisher, Highlights Book Group and Mary-Alice Moore has been promoted to Executive Vice President, Business Strategy and Product Development.

Highlights for Children, Inc. is pleased to announce that Michael Eisenberg has been named Vice President, Publisher, Highlights Book Group and Mary-Alice Moore has been promoted to Executive Vice President, Business Strategy and Product Development.

Highlights created the Highlights Book Group, positioning the brand for the growth of our current imprints, Highlights Press and Highlights Learning; and for the expansion into new publishing imprints and programs through retail, book trade, and library channels. In his role, Eisenberg will manage our relationship with Penguin Random House Publishers Services and continue to work closely with the executive leadership team, and the product development team.

“I’m excited about the opportunity to work with a great team on our expansion into new publishing imprints and programs through retail, book trade, and library channels as we continue to grow Highlights Press and Highlights Learning,” says Eisenberg.

Eisenberg brings 40 years of children’s book publishing expertise to this new role and a stellar industry reputation. His previous experience includes time as the SVP, Co-Publisher and general manager of Farrar, Straus & Giroux’s children’s book division and before that he was VP and Marketing Director of the Macmillan Children’s Book Group. Eisenberg is a leader with steadfast values and brings rigor and discipline to Highlights’ fast-growing book business.

With Eisenberg’s new role leading the Highlights Book Group, we are pleased to announce that Mary-Alice Moore has been promoted to Executive Vice President, Business Strategy and Product Development.

As Executive Vice President, Business Strategy and Product Development, Moore will be responsible for facilitating the development of a strategic roadmap for the Highlights Consumer Business that integrates channel, product, and audience strategies. In this newly-created position, Moore’s work will center on creating a holistic strategy that delivers a unified portfolio of products, experiences, and partnerships optimized across sales channels. Moore brings over 30 years of experience—with 10 of those years at Highlights—and will apply her leadership and expertise to elevate the strengths of our brand, carefully analyze market needs and opportunities, and lead in the creation of products, programs, and experiences that that customers love. The Retail business under Moore successfully integrated brand, product, channel, and customer–and that strategy combined with years of hard work led to growth in both revenue and audience.

“Michael brings a wealth of knowledge and industry know-how to Highlights and Mary Alice’s proven track record with the retail side of our business and contribution of providing strategic oversight for how the Highlights philosophy and vision comes to life Highlights is invaluable. We are excited about existing and future opportunities. Both Mary-Alice and Michael have the innate ability to work with leaders across our organization to elevate our company philosophy of helping children become curious, creative, caring, and confident through engaging content and experiences that are focused on nurturing and developing the whole child,” shares Kent Johnson, Highlights for Children CEO.

About Highlights

Highlights is a beloved global media brand dedicated to helping children become curious, creative, caring, and confident™ through engaging content and experiences that are focused on nurturing and developing the whole child. Through stories, poems, puzzles, jokes/riddles, science, art, and more, kids are encouraged to think, problem solve, and build their literacy skills while having fun. Highlights reaches children 0–12 with their most popular magazines (Highlights, Highlights Hello, Highlights High Five, Highlights High Five Bilingüe [English/Spanish]), multi-platform digital experiences, digital apps, books, toys/games, and a podcast incorporating classic favorites like Hidden Pictures® puzzles, Goofus and Gallant®, Dear Highlights letters, and more. To learn more and connect with Highlights, visit Highlights.com, HighlightsKids.com, Facebook, Instagram,  Twitter, Pinterest, LinkedIn, Highlights Hangout, and YouTube.

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