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Highlights Launches "15 Minutes a Day to School Success" Subscription Box Service

Columbus, OH • Monday, August 17, 2020

Highlights today announced the launch of 15 Minutes a Day to School Success, its first-ever subscription box service designed to support preschool, kindergarten and first-grade learning. Developed with teachers and aligned to school standards, activities in each 15 Minutes a Day School Success box are formulated to use in 15-minute bursts – blending grade-specific skills practice with fun activities to ease the learning process and make it enjoyable for kids and parents alike.

Research shows that it takes as little as 15 minutes of engaged practice for a child to get the most out of a learning activity. Every 15 Minutes a Day School Success box features award-winning content with kid-friendly directions and built-in motivators that excite children and encourage independence and resilience as they master each skill set.

Following is a breakdown of skill set by age group:


  • Early Writing, Letters and Tracing
  • Early Reading, Vocabulary and Critical Thinking
  • Early Math and Learning Concepts 


  • Phonics, Sight Words, Vocabulary and Handwriting
  • Pre-Literacy, Comprehension, Connecting Ideas and Visual Literacy
  • Shapes, Number Writing and Counting
  • Addition, Subtraction, Logic, Sequences and Comparisons
  • Fine Motor Skills, Open-Ended Thinking and Creativity

First Grade:

  • Phonics, Sight Words, Spelling and Vocabulary
  • Addition, Subtraction, Fact Families and Place Value
  • Writing, Reading Comprehension and Handwriting
  • Life, Earth and Physical Sciences
  • Reasoning, Problem Solving and Following Directions

Every box includes two practice workbooks that focus on subjects ranging from math and reading to phonics and handwriting, as well as a third activity book for added learning application. In addition to essential skills practice, workbooks feature age-appropriate Hidden Pictures puzzles, activities, mazes, jokes and humor to get kids excited about learning and build confidence. Boxes follow the general progression of the school year but aren't limited to month-to-month curriculum, to provide enough flexibility so parents can ensure progression happens at the right pace for their child.

“We wanted to create a product that supports both child and parent, and package it in a way that promotes learning progress while seamlessly fitting into a family’s day-to-day life," said Mary-Alice Moore, Executive Vice President, Business Strategy and Product Development at Highlights. “All the thoughtfulness, care, expertise and effort that Highlights puts into its products are here with 15 Minutes a Day to School Success."

The first 15 Minutes a Day School Success box is being offered at a 50% discount and includes a School Success Starter Kit containing a program guide, wall-sized progress poster, sticker rewards sheet, and double-sided wipe-clean writing board. Each subsequent monthly box will cost $24.98. 

About Highlights

Highlights is a global media brand dedicated to helping children become curious, creative, caring, and confident through engaging content and experiences that are focused on nurturing and developing the whole child. Highlights reaches children 0–12 with its most popular magazines and books, and on multi-platform digital experiences, digital apps, toys/games, a podcast, and more. To connect with Highlights, visit:,  FacebookInstagramTwitterPinterestLinkedIn,  and  YouTube. 

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