Posted: March 08, 2018

Digital Specialist

Columbus, OH
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Zaner-Bloser is an educational curricula and digital resources provider in language arts/literacy (writing, word study, reading, etc.) and 21st century learning.  Our flexible, customizable solutions support educators in their mission to help students learn.  We provide dynamic, appealing, and effective educational programs and services to inspire all students to become lifelong learners and partner with educators to improve results in the classroom.  With an ever-growing number of digital technologies and evolving research shaping the education landscape, Zaner-Bloser is committed to meeting schools’ needs today and in the future.  Founded in 1888, Zaner-Bloser joined the Highlights Family of Companies in 1972. As a member of the Highlights Family of Companies, we are driven to always do what's right for children and to strive to make a significant contribution to their education.[LAD1] 


Digital Specialist

The Digital Specialist is responsible for a proactive positive customer experience by assisting in remote or on-site pre-sales support, product deployment, training and ongoing technology support to customers.  This person designs and develops customer self-help resources to optimize the customer experience.  This person shares customer feedback and collaborates internally with relevant departments regarding our digital solutions content development.  This person partners with Sales to showcase digital features during sales presentations and delivers training to in-house staff.  This position requires seasonal travel up to 30%.


Core Responsibilities

  • Support digital product pre-sales efforts by consulting with Sales Representatives to determine product fit, licensing, etc.
  • Partner with Sales Representatives, either virtually or on-site, to showcase digital features and benefits during sales presentations.
  • Consult with the customer IT administrator, either virtually or on-site, to elicit relevant information related to the customer technical environment.
  • Function as a liaison to end-user customer technical staff regarding product licensing, configuration and deployment strategies.
  • Ensure customer and site readiness for pilots and on-site training.
  • Retain or grow digital product sales, ensure customer satisfaction, and increases digital product utilization by proactively offering customers assistance with digital product deployment and/or training.
  • Provide post-sale remote or on-site digital product deployment support.
  • Provide end-user digital product support.
  • Administer trial account.
  • Serve as interface with Production Support team, managing customer escalations to resolution.
  • Participate in the review and testing of product revisions and enhancements.
  • Review and provide input on user guides for digital products.
  • Work with Product Manager to gain expert product knowledge of digital products; maintain up-to-date knowledge of all policies and procedures related to digital products.
  • Measure customer satisfaction and focus on improvement of ratings through an exemplary customer experience.
  • Provide product development, sales, IT and marketing with competitive information and customer feedback regarding our digital solutions and print products to improve the customer experience and efficacy of our digital solutions.
  • Represent the customer and Customer Experience in in product development meetings; proactively communicate outcomes back to department.


  • Bachelor’s degree in Education, Technology, or Business is highly desired.
  • Teaching or Publishing background preferred.
  • Proficient with computer-based technology, including current and emerging device platforms (Windows, iOS, etc.) and browsers.
  • Strong knowledge of Windows Office Suite.
  • Experience with CRM and order management systems preferred.
  • Proven ability to create and deliver engaging and effective training and presentations, both virtually and on-site; is able to dynamically modify content and presentation style based on audience makeup.
  • Experience delivering both phone-based and on-site technical support preferred.
  • Demonstrates a strong customer orientation and the ability to form and build effective customer relationships.


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