Posted: January 04, 2019

Director, Brand Strategy

Highlights Consumer Services
Columbus, OH
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Highlights for Children, a family media brand that has been nurturing children with excellent, wholesome, and innovative products for more than 70 years, reaches over two million children every month throughout the world. Our wide variety of “Fun with a Purpose” magazines and books are dedicated to helping children become their best selves—creative, curious, caring, and confident.

Director Brand Strategy

We are seeking an experienced Director, Brand Strategy who is passionate about understanding consumer needs, delivering innovative strategies and achieving brand-driven results. You will join a dynamic, mission-driven environment and generate strategies that expand market share, improve customer experience and drive growth.

To be successful in this role, you should have a strong background in brand management and marketing with a desire to be part of a mission-driven business that has a real impact on children's lives.  Experience with children's publishing, digital children's/family content, products or social media, or children's products is a plus.


Core Responsibilities:

  • Analyze market trends and competitors' activities to identify market opportunities and challenges
  • Gather feedback from sales and analyzing consumer behavior to crystalize targeted consumers insights
  • Help to define our company's positioning and differentiation strategy
  • Work with key stakeholders to identify sub-brand/brand franchise opportunities within the corporate portfolio
  • Brainstorm new and innovative growth strategies
  • Develop and help to institutionalize the vision, goals and strategies of the brand for internal/external teams and partners
  • Create guidelines that define our company's voice both online and offline
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Ensure our brand positioning, messages and tone are consistent across all online and offline channels
  • Align the company around the brand's direction, choices and tactics
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Drive strategic creative development, aiming for motivating stimulus to get targeted population to "take action"
  • Oversee marketing/advertising activities to ensure consistency with strategy
  • Lead and manage internal and external stakeholders, including partners, agencies and consultants
  • Lead and coach a brand management team



  • BS in Marketing or relevant field required, MS preferred
  • Work experience as a Brand Director, Manager, Strategist or similar role in Marketing
  • Proven success managing a portfolio of brand-building projects
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Results-orientation and strong leadership skills
  • Excellent understanding of the full marketing mix
  • Experience developing marketing strategies in a multi-channel environment and effectively communicate recommendations to executive management
  • Strong analytical skills and data-driven thinking
  • Up-to-date with latest trends and marketing best practices
  • Comfortable working with numbers, metrics and spreadsheets
  • Creativity with ability to think out of box
  • Communication and writing skills

Highlights is a mission driven organization.  We help children become their best selves by publishing content and creating experiences that engage, delight, and foster joyful learning. Through the work we do and as an inclusive corporate community, we are dedicated to cultivating our best selves in our workplace.  We aim to hire talent that strives for excellence while doing the work they love, by enhancing the lives of kids and families.  We come together with a common purpose because, we believe children are the world's most important people.  


Position is located at Highlights for Children business headquarters in Columbus, Ohio.

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