Posted: March 05, 2018

Email Deployment Senior Associate

Highlights Consumer Services
Columbus, OH
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Highlights for Children, a family media brand that has been nurturing children with excellent, wholesome, and innovative products for more than 70 years, reaches over two million children every month throughout the world. Our wide variety of “Fun with a Purpose” magazines and books are dedicated to helping children become their best selves—creative, curious, caring, and confident.

The Email Deployment Senior Associate is responsible for analyzing, planning and execution of an email marketing program that incorporates multichannel marketing efforts to drive traffic and profitable sales to Highlights web properties. Reporting to the Director, Site Operations, this team member is skilled in the principals of database marketing, email best practices, has a functional knowledge of email file segmentation, and A/B email testing.

Essential Duties and Responsibilities:

  • Support all stages of the planning and deployment process for various types of email marketing campaigns including brand building, product launch, promotional, and seasonal marketing messages
  • Coordinate with cross-functional partners (including but not limited to online merchandising, digital design, copy, and other marketing teams) to ensure flawless marketing campaign delivery
  • Effectively work with Salesforce Marketing Cloud to execute campaign plans, ensure efficient process flows, and meet deployment deadlines
  • Collect necessary information and feedback from cross-functional teams to produce campaigns thoroughly, accurately, and on-time
  • Test and validate email campaigns to ensure accuracy of content, including product and promotional messaging. Work with partners to ensure proofing is completed on time.
  • Review tactical execution of campaigns
  • Drive innovation and education for email marketing by identifying new and emerging tactics and strategies to incorporate into the program
  • Build out segments for email sends, including but not limited to different purchase behavior, customer types, collections criteria etc, by leveraging databases to identify and select audiences based upon data elements which include/exclude the appropriate customers. Where appropriate, recommend segmentation tests.
  • Set up triggered email campaigns (i.e. abandon cart series, newsletters, app customer journeys), and determine if new triggered campaigns are needed. Manage these campaigns to optimize deliverability.
  • Manage execution relationship with third party tools/vendors (i.e. content personalization), including issue resolution
  • Partner with analytics on how to tag emails and create tagging for links in emails for reporting purposes
  • Monitor deliverability of emails and recommend adjustments to email approach to improve deliverability based on reporting


  • Bachelor's degree
  • 3+ years of customer marketing experience with a successful track record, either in-house or at an agency/consultancy, email marketing experience required
  • Strong project management and inter-departmental coordination skills
  • Organized with a high attention to detail
  • Strategic thinker with intellectual curiosity
  • Highly motivated with ability to thrive in a fluid and demanding environment
  • Working knowledge of email/CRM best-practices, able to effectively benchmark and pattern to best-in-class email marketing programs 
  • Working knowledge of email segmentation concepts and execution process of creating and managing segments
  • Working knowledge with Sales Force Marketing Cloud (formerly Exact Target)
  • Collaborative with cross functional teams and able to communicate with partners of different communication styles
  • Analytics background a plus to understand email performance
  • Third party email tool experience a plus (i.e. personalization, triggered emails etc)

Highlights is a mission driven organization.  We help children become their best selves by publishing content and creating experiences that engage, delight, and foster joyful learning. Through the work we do and as an inclusive corporate community, we are dedicated to cultivating our best selves in our workplace.  We aim to hire talent that strives for excellence while doing the work they love, by enhancing the lives of kids and families.  We come together with a common purpose because, we believe children are the world's most important people.  

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