Posted: November 19, 2018

Marketing/Tradeshow Coordinator

Portsmouth, NH
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About SDE

SDE is one of America's leading providers of professional development for Pre-K through Grade 12 educators. Through Onsite Professional Development (PD) and Events, the company empowers teachers and administrators across the country with ongoing professional development that is research-based, innovative and rigorous, but also practical, motivating and fun. In addition to recognition for its state conferences and in-school professional development, SDE is well known for its national conference in Las Vegas that attracts more than 5,500 educators from across the U.S. every summer. For more information visit

About Stenhouse

Stenhouse publishes professional development books and videos by teachers and for teachers. Its titles cover a range of content areas – from literacy and mathematics to science, social studies, the arts and environmental education – as well as a variety of topics, including classroom management, assessment and differentiation. All of its work is grounded in sound theory and research, and informed by our authors' years of experience in the classroom. The company’s goal is to provide educators with a set of proven strategies from which they can choose and adapt what will work best for their students and their own environment. Visit for more information.


The Marketing/Tradeshow Coordinator will be responsible for working with our external sales force, internal teams including editorial and customer service, managing and reporting on the sales pipeline, contributing to monthly sales forecasting discussions, ensuring the delivery of products and marketing materials to the sales team, and attending trade shows as needed.

Core Responsibilities:

  • Develop a depth of knowledge of all Stenhouse/SDE titles, authors, and offerings in order to make appropriate recommendations for schools
  • Create quotes for sales reps and school districts as needed
  • Manage the sales support queue and distribute requests to appropriate internal team members
  • Communicate pro-actively with Sales teams to identify marketing and sales support needs
  • Work collaboratively with all internal departments
  • Collaborate with RFP team to complete district proposals as needed
  • Track leads, orders, and input school personnel information into the CRM system
  • Report progress on a weekly basis to marketing and sales leadership


  • The position requires an understanding of the K-12 education market and content areas
  • Bachelor's degree in Sales or Marketing
  • Classroom experience is a plus
  • Solution sales experience in K-12 education is a plus
  • Strong interpersonal skills and ability to work independently
  • Demonstrated attention to detail and strong follow-through
  • An ability to collaborate interdepartmentally with excellent communication skills
  • Travel may be required for national trade shows as needed
  • Familiarity with CRM or similar software preferred

SDE and Stenhouse, part of the Highlights Company, are mission driven organizations.  We help children become their best selves by publishing content and creating experiences that engage, delight, and foster joyful learning. Through the work we do and as an inclusive corporate community, we are dedicated to cultivating our best selves in our workplace.  We aim to hire talent that strives for excellence while doing the work they love, by enhancing the lives of kids and families.  We come together with a common purpose because, we believe children are the world's most important people.  


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