Posted: December 05, 2018

Web Producer

Highlights Consumer Services
Columbus, OH
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Highlights for Children, a family media brand that has been nurturing children with excellent, wholesome, and innovative products for more than 65 years, reaches over two million children every month throughout the world. Our wide variety of “Fun with a Purpose” magazines and books are dedicated to helping children become their best selves—creative, curious, caring, and confident.

Web Producer

The Web Producer, is responsible for working with creative and technology partners to address business requests for changes and additions to the eCommerce website.  This role is highly collaborative and works with internal teams including Operations, Creative, Marketing and Information Technology.

Core Responsibilities:

  • Execute multiple concurrent business campaign projects which support Direct Mail and Digital Campaign Planning initiatives. This includes updating copy, media and other content to the website through Highlights content management system.
  • Proof and test site content updates rigorously.
  • Model exceptional execution with clean and accurate deliverables.
  • Support and execute technology projects to increase site traffic, increase site conversion and execute tool adoption which will enable new capabilities on the eCommerce site. This role will primarily be involved in the requirements gathering and testing aspects of new projects, but could support in ideation, patterning, documentation, alignment and approvals, roll out and hindsighting.
  • Recommend website enhancements for consideration.
  • Act as a main day to day contact third party vendors (SEO, A/B Testing, Personalization, Ratings, Web Platform etc)
  • Build technology project requests through Workfront and submit technology tickets through JIRA.
  • Provide technical support and solutions to address requests efficiently.
  • Work in a team environment to brainstorm new ideas for driving e-commerce revenue through additional or new digital marketing channels. This includes recommending campaign adjustments to support relevant offers to customers across email and website experience, and new functionality on the site to support business priorities and customer needs.
  • Support Email Deployment Sr Associate and/or Sr Web Producer as a back up as needed.


  • Bachelor’s degree in Marketing, Communications, or Digital Media preferred; or equivalent combination of education and experience. 
  • 1-2 years related experience in eCommerce or Technology.
  • Demonstrated ability to manage multiple, concurrent projects.
  • Analytics skills and understanding of levers that drive profit in online channels preferred.
  • Experience with CMS systems, such as Drupal and website A/B testing tools such as Optimizely or Monetate.
  • Knowledge of website structure and how Javascript and CSS are used to create web experiences. Understanding of HTML preferred. Ability to write javascript and CSS is a plus.
  • Familiarity with ticketing and Workflow systems such as JIRA and Workfront a plus.
  • Demonstrated critical eye for detail.
  • Ability to influence decision making across a variety of cross functional partners.
  • Ability to communicate effectively in a changing business environment.

Highlights is a dynamic organization focused on delivering excellence in all facets of our business. We offer a positive environment and competitive compensation and benefits. EOE

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